What happens to organizations that do not have implemented CRO practices?
Your competitors will take your customers
As stated above, the top 10% of landing pages get 2 to 3 times more leads/sales than the average. This is a lop-sided, unfair advantage in a world where your digital presence is becoming increasingly more important.
You are shutting yourself out of higher search engine rankings
SEO is something that takes time to build up. It takes work over time but has a huge payoff. This is why most legitimate SEO professionals tend to request their clients work with them for 6 months at a bare minimum. In order to justify devoting budget and time to seo efforts, your pages must convert and create sales. If your pages generate 2 to 3 times more, then you can fund your seo growth and have stronger justification to those determining budget.
You will be shut out of profitable access to advertising platforms and other opportunities for growth
Ever tried to run a Google campaign after seeing your competition doing it, only to find out it wasn’t profitable? Whether doing Facebook or Google advertising, everyone that is competing with you is willing to pay a certain price for their ads. If your competitor gets double your conversion rate, this could mean they can absorb twice the cost per click to generate the same amount of business as you. This allows them to have a winner take-all budget. Your competitor can push you right out of the space and vice-versa. Conversion rate optimization audit is another element of your ability to out-compete them.