While LinkedIn advertising has grown in popularity in recent years, it is still a relatively untapped resource for advertising and many advertisers have yet to recognize its potential. The average conversion rate for LinkedIn advertisements is 6.1%. As a point of reference, the average conversion rate for a B2B marketer on Google is only 2.58%. LinkedIn’s vast and valuable audience, unparalleled targeting capabilities for each marketing objective, and precise audience data cannot be matched by other platforms.
Launching campaigns on LinkedIn means expanding reach and awareness, creating relationships with potential customers, and generating new leads and sales prospects. Advertising on LinkedIn enables you to swiftly and efficiently find and engage with professionals and industry leaders you’d want to conduct business with. In addition, prospects may quickly learn about your company and begin discussions that could lead to new business opportunities if you have a strong LinkedIn presence.
With almost 800 million members and the ability to target by company, job title, seniority, and more, Linkedin ads are an ideal platform for B2B businesses to acquire customers. Linkedin has an amazing selection of different types of ads to achieve this, including:
Sponsored Content – In order to reach the professionals you want to target, employ Sponsored Content, which appears in three different forms: single image, video and carousel ads straight in their LinkedIn feeds.
Message Ads – As more and more people spend their time on LinkedIn messaging, Message Ads allow you to contact your potential customers there, which is where professional interactions take place.
Dynamic Ads – This allows you to target people with a creative that is tailored to them. Boost engagement with three ad formats: follower, spotlight, and job ads.
Text Ads – This allows you to quickly and easily create a campaign, personalize the content for your target audience, and pay just for the ads that are working, either per click or per impression.