Native advertising is a type of paid media that blends in with the user experience so well that the user believes the ad belongs there. Native advertisements don’t wear out the audience. You may reach your target audience without overwhelming or distracting them by combining paid and organic content.
When brands use native advertising, they increase the likelihood that their message will be received and consumed by the intended audience. A study found native ads to be 62% easier to comprehend than display ads and 31% easier than social ads. In addition, native recommendations improve purchase intent by 18% and retain customers 3x better than display banner advertisements.