The lead router you own instead of rent.

Leadflow is a purpose-built lead distribution platform for insurance lead companies, delivered as a dedicated install per client. Leads come in from ad campaigns, get validated and deduped, and route instantly to the right buyer by state, product line, and quota.

Owneddedicated install, no per-lead fees

Leadflow: The live lead feed: every incoming lead with its traffic source, routed buyer and price, and color-coded pipeline status. — The live lead feed: every incoming lead with its traffic source, routed buyer and price, and color-coded pipeline status.

Leadflow: Order-centric buyer management: monthly caps, state targeting, fill progress, and pace-based projections. — Order-centric buyer management: monthly caps, state targeting, fill progress, and pace-based projections.

Leadflow: Month-to-date reporting: acceptance-rate headlines, per-order fill pacing, and accept and reject breakdowns by ad source. — Month-to-date reporting: acceptance-rate headlines, per-order fill pacing, and accept and reject breakdowns by ad source.

Screenshots shown with fictitious client data.

Lead generation companies live inside their lead router: every lead, every buyer order, every fill number flows through it. The incumbent tools charge per lead, bolt on fees, and hide the logic. Switching feels impossible, so everyone just keeps paying.

Leadflow is the ownable alternative. The intake pipeline validates each lead, checks it against block lists, matches it to buyer orders by state, zip, and lead type, assigns it, and pushes it to the buyer's system, with an event timeline on every lead showing exactly what happened and when. Fill dashboards project month-end delivery from the daily pace, and reports track buyer acceptance rates down to the order.

What it does

Full intake pipeline

Validation, signature checks, dedupe, buyer matching, assignment, and delivery push, all in one auditable flow per lead.

Order-level fill tracking

Every buyer order shows live fills and a projected month-end number from the current daily pace, so quota surprises stop happening.

Buyer acceptance reporting

Accept, reject, and acceptance-rate columns per buyer, per order, and per traffic source, the numbers a lead shop actually negotiates with.

Owned per-client install

Each client gets their own dedicated deployment. No per-lead fees, no shared infrastructure, no vendor deciding your roadmap.

Want something like this for your business?

Tell us what slows your team down. We'll show you what we'd build, what it would cost, and what you'd have in week one.

← Portfolio

Lead DistributionLive · Product

Leadflow