The Zapier bill went to zero. The workflows got faster.

A client was paying $1,750 a month for 32 Zapier workflows holding their lead operation together. Switchboard replaced all of them with owned infrastructure: every webhook routed, logged, and auditable, for under $50 a month.

97%of the monthly automation bill eliminated

Switchboard: The workflows dashboard: all 32 automations tracked through the migration, grouped by category with statuses and run counts. — The workflows dashboard: all 32 automations tracked through the migration, grouped by category with statuses and run counts.

Switchboard: A single route in detail: the step flow from webhook intake to buyer forwarding, with per-step execution traces. — A single route in detail: the step flow from webhook intake to buyer forwarding, with per-step execution traces.

Switchboard: The audit log: every lead's journey is searchable and replayable, with each step's payload captured. — The audit log: every lead's journey is searchable and replayable, with each step's payload captured.

Screenshots shown with fictitious client data.

Zapier is how operations grow up: quick to wire, easy to trust, and then one day you are 32 zaps and 499 steps deep, paying per task, with no real visibility into what fired, what failed, and why. The workflows run the business, but nobody owns them.

Switchboard is the grown-up version. Every incoming webhook, ad-platform lead, form fill, buyer callback, hits one router that sends it exactly where it belongs: the database, the CRM, the ad platform's conversion API, the lead buyer. Every event is logged and replayable. The migration ran in parallel with dry-run checks against the live zaps before cutover, so nothing dropped in between.

What it does

One router, every webhook

Each event routes to the right destinations, database, CRM workflows, conversion APIs, buyers, without a middleman metering every step.

Full audit trail

Every execution is logged with its payload and outcome, searchable, and replayable when a downstream system was having a bad day.

97% cost reduction

From ~$1,750 a month of per-task pricing to under $50 of infrastructure. The workflows got faster in the trade.

Zero-drop migration

Dry-run checks compared Switchboard's output against the live automations before each cutover, so the switch happened without losing a single lead.

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