Switchboard
A dedicated lead operations platform that replaced a growing collection of automations.
See Switchboard →Founder & CEO of CONNECTT
James Malvesti
James Malvesti is the founder and CEO of CONNECTT, a technology, AI, and marketing company that helps businesses improve operations and grow through custom software, integrations, and practical AI implementation.
About James
Business direction.
Practical implementation.
James leads CONNECTT’s business direction and project priorities. His work brings marketing and lead generation together with the technology and processes businesses use to deliver for their customers.
At CONNECTT, that means starting with the business problem: understanding the existing process, deciding what is worth changing, and working with the team to deliver a useful solution. The work spans custom software, connected business systems, AI workflows, and marketing.
James also writes about the systems CONNECTT builds and uses, including lead operations, knowledge management, and connecting AI to everyday business tools.
How CONNECTT works →Selected CONNECTT work
From business problems to working systems.
Callroom
AI-assisted sales call review that gives managers specific material for coaching.
See Callroom →Task App + Aion
The system CONNECTT uses to bring project priorities, time tracking, and team capacity together.
See Task App + Aion →Writing by James Malvesti
Notes from the work.
AI
Build Your Own MCP
Every tool you pay for has a sparkle icon promising to “ask AI anything.” Almost every one of them can only see the tool it's bolted to. An AI that sees one tool is a chatbot. The difference is a doorway, and we built our own instead of waiting for someone to sell us one.
Read article →Technology
How We Stopped Delivery From Killing Our Sales Pipeline
Week after week, sales and marketing kept getting too few hours. No decision to deprioritize them, they just kept getting pushed, because a client is asking today and a prospect is not. The allocation tracker we built to catch the drift before the revenue cliff.
Read article →Technology
We Stopped Using Notion. Then We Built the Thing We Actually Needed.
Notion works until you have eight clients, four campaigns each, and answers that live in docs with no idea what's happening on the account. Why we ripped it out and built our knowledge base directly into the system that runs the work.
Read article →Talk to CONNECTT about your project.
Tell us about the process, problem, or idea you want to work on. We’ll discuss what would make a useful next step.