As your business grows, a few things are certain to happen. The business will require more responsibilities, and unless you can clone yourself, you’ll need to add more members to your team. You will not have 40 hours a week to dedicate to your marketing efforts. Yet the more you grow, the more you’ll need a diverse skill set of marketing knowledge, especially if you want to grow fast. This is where hiring a marketing executive inevitably comes in. 

However, according to salary.com, the average CMO’s salary is between $204k and $314k per year plus benefits. This is just not feasible for some businesses and at certain stages of a business. This is where a fractional CMO comes in to solve this problem. 

A Fractional CMO provides executive marketing leadership and diverse experience in a flexible and scalable manner in a fractional role. Essentially, the best of both worlds. Fit your budget and needs to your current business and leverage an experienced fractional CMO agency sooner. The benefits include:  

• Allows you to develop a better marketing strategy and execution than your competition.
• Let’s say you have successfully built your business with Facebook ads or word-of-mouth. A CMO can help you and your team put those other necessary marketing channels in place much faster without the trial and error. 
• Provides a unique perspective to open up your strategy to different possibilities
• Gives your team the marketing leadership necessary, which can be a challenge while the business is growing.